Super Bowl LVII, one of the biggest events in terms of viewership, always has the biggest names in the entertainment and sports worlds in attendance sporting some of the coolest watches.
Rihanna stole the show with her custom outfit but what was on her wrist indeed caught our eye with a Jacob & Co. Brilliant Skeleton Northern Lights. This was a timepiece which matched the pomp and glamour of her outfit. Carrying a price-tag of USD $94,000, this watch comes with a 18K Rose Gold Case Polished and Pavé Set with 323 Round White Diamonds. The Red Mineral Crystal Dial also fits in beautifully, and it has an Open Worked Anthracite Movement with Rhodium Platted Gears. What Rihanna wore had a red strap and was dripping in diamonds.

The competition for the coolest watch also came from Jay Z who wore a Richard Mille RM47 Samurai. The Rap Mogul has a large watch collection with a diverse range of time pieces. The Richard Mille RM47 Samurai is about Japanese craftsmanship and has a compact calibet as it has been designed to make room for a Samurai suit of Armor. Originating from the Samurai code of ethics, the watch has the crest of the Asano clan while the miniature armor suit has 18K 3N yellow gold. Only 75 such examples are made.

Actor Troy Kotsur is not far behind who rocked a tasteful Omega Constellation Co‑Axial Master Chronometer. The Omega Constellation is marked by its famous half-moons, as well as the “claws” on the side of the case featuring a bezel engraved with Roman numerals, a silk-embossed blue dial, and a date window at the 6 o’clock position. The hands, Omega logo, Constellation star and indexes are all in 18K Sedna gold.

Philadelphia Eagles’ owner Jeffrey Lurie’s A. Lange & Söhne 1815 watch can claim to be one of the classiest time pieces in being a simple but elegant design. The name of the 1815 watch family is a reference to the year in which Ferdinand Adolph Lange was born and comes with traditional styling elements which lends it an elegant look.