As more casino users opt to play online on platforms like Vulkan Vegas to save time for other day-to-day activities, operators have to work a little harder to boost retention and loyalty. It’s evident that for brands, keeping the numbers coming ensures that the income streams keep flowing into the businesses; otherwise, the iGaming industry would be dead on arrival. Otherwise, how else would the companies make business sense?
For sure, lucrative and player-friendly promotions such as the Vulkan Vegas casino bonus are among the primary tools operators use to attract new players and retain regular patrons. That said, if there were only one area to get things right, it would be in the user experience, as players never forget how they felt when engaging with a certain online casino platform.
Several strategies have been explored to improve their chances of attracting users and keeping conversion and engagement rates significantly high. One such strategy is the use of leaderboards and tournaments. For many gamers, the thrill of joining a community while still playing from their comfort zones adds to the appeal of this type of gamification strategy. Here is a closer look at how this approach works magic for players and operators.
Harnessing the Competitive Nature of Players
Leaderboards and various competitive events often go hand-in-hand and use the psychological premise that humans naturally want to compete. Thus, when you put gamblers in a communal setting where there is some head-to-head contest, they will strive to stand out above their peers.
Therefore, adding competitive elements like mini challenges enhances the whole gamification aspect. Below are some of the effects leaderboards and tournaments have on online casino users and the overall gambling experience:
Higher Likelihood of Return
Retaining existing consumers is usually a difficult task for casino operators. However, users are suddenly committed to finishing and accomplishing something when participating in a tournament. Many personalized perks are expected when players sign up to enter tourneys, including rewards and cash prizes when milestones are achieved. Incentives can serve as a good point of reference for players seeking something extra.
Bigger Win Potential
Many tournaments feature high rollers as, in most cases, there may be an entry fee. Additionally, participants might have to wager bigger stakes to progress faster and indeed spend more with the hope of landing bigger wins. In some cases, the player may have to stick at it a little longer, eventually placing a substantial amount and, of course, enjoying opportunities to bag more enormous sums.
Bragging Rights
Tournaments provide one of the few ways that users can get to interact by competing for the top spots. Tracking one’s progress on the leaderboards can be a fulfilling adventure as the player feels motivated to engage some more. The player is encouraged to use more resources to beat as many people as possible, establishing their dominance in the tournaments.
Increased Community Engagement
Playing alongside peers is a coveted experience, especially given that online gambling can be pretty monotonous when players have been at it for some time. Some of the sites have chatrooms and forums where players can share their experiences, results, and strategies used to achieve certain milestones in the competitions. Nothing beats the feeling of being celebrated in a community setting.
Deeper Sense of Loyalty
As a player advances in their leaderboard ranks, they become more and more invested in the whole experience. There is a certain feeling of ownership that overcomes them. Operators usually add loyalty programs where players can gain complimentary points for simply participating in tourneys. Comp points can later be converted to use in other casino games.
In case you were wondering, some of the finest tournaments you can enjoy in top-rated iGaming websites include the following:
- Pragmatic Play’s Drops & Wins and Crash & Win;
- Spinomenal’s Spinoleague;
- Wazdan’s Mystery Drops.
As a rule of thumb, however, the savviest players usually read the fine print of tournaments before opting into a competition. By reading the terms and conditions, you will first understand what is required of you, from fees to minimum bets, eligible games, and validity periods. Otherwise, you may end up getting disqualified.
Gamification at Its Best
Leaderboards and tournaments are two of the most influential innovations in the gambling scene. When operators skillfully incorporate leaderboards and competitive events into their site promotional section, there is great potential to rake in some serious rewards if you get lucky. Creative implementation of these strategies will no doubt result in an immersive user experience for players. The next time you find yourself in an online gambling lobby, you shouldn’t miss out on the competitions, as they level up gameplay excitement and boost your chances of raking in substantial rewards.
