So, you have found a company, and now, you offer your customers unique products and services. Surely, you apply various promotion methods. However, sales are growing slowly. But why? How to build a brand when users are hard to surprise?
The answer is simple – you must grab their attention from the first seconds while making sure that your actions are consistent and understandable. And in this article, we have collected eight ways to do it. So, hurry up to outsource your homework to an essay writing service online, make yourself a cup of coffee, and dive into the world of digital marketing. You will surely not be bored!
Focus On Video Content
According to research, videos were the most popular type of content in 2021. Almost 80% of the audience purchased a certain product after watching a video about it. Right now, YouTube Shorts, Instagram Reels, and TikTok videos are getting the most attention.
Now, let’s study these platforms in detail. The audience on TikTok is quite young but open to new products. This social network is suitable for youth brands whose goal is to increase brand awareness. As for customers, they are mostly from 16 to 40 years old. In the meantime, Instagram is perfect for promoting an online store. Here, you want to ensure that the user makes a click and opens your website.
Really, dynamic videos outperform image ads in terms of engagement and help users make the final purchasing decision. According to a survey conducted by the Elite content market organization, 68% of respondents admitted that they are ready to watch the video to the end, provided that it lasts no longer than 1 minute.
Therefore, video ads drive more clicks and conversions. But of course, only if it is engaging and not very long!
Don’t Ignore Augmented Reality
Augmented reality is another promising promotion channel. It allows buyers to evaluate the quality of the goods without leaving their apartments. For example, clients can see how a certain piece of furniture will look in an apartment. There are also services that allow you to try on clothes and shoes remotely using a camera. Indeed, this method is of great value to makeup brands.
Take Advantage Of Omnichannel Marketing
Any company must maintain deep communication with consumers. To do this, you must be present on all platforms where your clients are. These include social networks and messengers, Q&A sites, and other platforms. Most surveys show that customers expect they will receive an answer immediately. And that’s when chatbots and algorithms come to the rescue.
The audience should always be able to purchase a product in multiple ways. Let it be a website where you can quickly place an order. Plus, it would be super great to offer your customers a user-friendly smartphone app!
Never Underestimate UGC
User-generated content doesn’t seem to be losing its relevance anytime soon. It is believed that up to 9/10 of consumers are ready to make purchases based on recommendations from their friends and acquaintances. Of course, we tend to read other users’ comments. Whether it’s essay pro reviews or a post on the latest Zara collection, we want to know what other people think.
If consumers like a certain product, they will praise it, and this is logical. This means one thing – your products and services must be of amazing quality. Plus, you can provide buyers with a platform where they can talk about their experience. For example, some clothing brands create sections on their websites where clients post pictures of them in the items they bought.
Collaborate With Micro-influencers
Micro-influencers outperform millionaire influencers, and that’s a fact. Most consumers are aware that celebrities and world-known bloggers rarely (or never) try the product they’re promoting. This is similar to seasoned essay writers having little to no interest in content management trends and emerging tendencies. They stick to what works.
In contrast, micro-influencers have more trust. Their audience is noticeably smaller, but the involvement is much higher. Micro-influencer subscribers can be sure that they have actually tried the product they are promoting. As a result, their content is more compelling to potential buyers.
Optimize Voice Search
These days, more and more people make purchases using bots. So, what does it mean for brands? First of all, key phrases should be updated periodically, as voice formulations sound different compared to printed text. Voice requests are typically longer and can be tracked by analyzing the advertising campaign statistics report.
Remember About Microtargeting
To build strong relationships with customers, you always need to study segmentation. The division of customers into groups is usually carried out using microtargeting.
Microtargeting tools process users’ personal data and track geolocation and demographic data. This strategy allows you to collect the most accurate and complete information about customers, namely their interests and preferences.
To get the maximum benefit from dividing buyers into groups, you need to communicate with them. For this, conduct surveys and ask for feedback.
Try Look-alike Media Platforms
The look-alike technology involves searching for an audience similar to the one already defined as the target. Your task is to make sure that visitors are loyal to your ad and will click on it. Each of us regularly googles some queries, be it clothes or interior items. Accordingly, announcements and banners on these topics will be perceived by us in a positive way. Therefore, advertising to a look-alike audience can bring a good conversion.
To Wrap It Up
What should marketing specialists prepare for? Which approaches are really effective? In this article, we have covered the main ones. Given the extra short attention span users now have, companies must quickly adapt to changes, realize customers’ expectations, and meet them halfway.
