At the heart of any successful investment is a popular product or service. Anything else is just an empty promise borrowed against the dreams of tomorrow. With this in mind, it’s important for investors to consider the type of business they’re putting their money into.

While a certain level of risk is unavoidable, investments are less likely to end with a loss if they’re attached to strong industries. Here is a quick guide to relatively safe bet business investments to turn to for a reliable return on investment:


Everyone is going to need medical treatment at some point in their lives. This makes the healthcare industry a very secure place to let your money grow. While it’s easy to limit your thoughts to hospital networks and pharmaceutical companies, the healthcare industry is much larger and therefore presents many different investment opportunities. For instance, transcription for medical businesses is a multi-million dollar industry on its own. These and other sub-sectors of healthcare are great places to get behind financially.


Name your industry and chances are a company has devised an app to make it fit the gig economy. While it’s naive to think every important job in life can be done on a part-time basis and pulled off by a remote workforce, it’s safe to say gig-based jobs are taking up a larger and larger chunk of the economy. Investors getting behind companies trying to fit into this new model are likely to see a good return on investment so long as the service being provided is something already in demand.


Online shopping is only going to become more and more common as time marches on. While Amazon will no doubt take the lion’s share of e-commerce sales, there is still plenty of room for alternatives to thrive. Investors would be wise to put their money in businesses making it easier to make purchases online.


More and more popular household and workplace products are being built to connect to the internet. 10 years ago the idea that your car would be talking to your refrigerator would have sounded farfetched, yet here we are. The Internet-of-Things, or IoT for short, is here to stay. Investors in IoT will benefit greatly from getting in on the ground floor of an IoT startup.

Real Estate

While more and more of the economy is becoming virtual, people still live and work in reality. Simply put, real estate remains an in-demand product and will remain so for the foreseeable future. With that said, the timeless rules of thumb for smart real estate investing still apply, so buy and sell smart for maximum ROI.

If an investment portfolio blossoms, the catalyst will always be a successful product or service. With this in mind, it’s important for investors to focus on companies and ventures which have something strong to offer the market. While it’s no silver bullet for success, it’s an amulet which is certain to elevate the chances of profits.