DashTickets is a gambling magazine founded in 2009 by Matthew Robert Davey and operated by Dash Tickets New Zealand Limited. Starting as a small niche journal, it quickly grew into one of the most trusted local industry outlets, with thousands of daily readers relying on DashScore to decide where they should play real money NZ pokies today.
The success of DashTickets can be explained by several key qualities that the website brings to the table, and the team behind it is convinced that their dedication to upholding these standards set years ago was by far the most crucial factor.
 |
“When we started DashTickets, there was no gambling media landscape in New Zealand — just a barren desert with occasional projects here and there. A few years later, the situation changed, but not for the better — paid PR articles and advertisements flooded the market and ruined any sort of trust among readers. Now we operate in the niche where objective, unbiased information is so rare and valuable that providing it for free feels unusual — yet this is exactly what we do, and that is exactly why our audience stays with us,” says Mark Dash, editor-in-chief of DashTickets. |
However, as Dash explains, while unbiased casino-related information is a rarity these days, DashTickets’ fair and comprehensive reviews wouldn’t be able to secure the magazine’s position alone. Another huge reason behind DashTickets readers’ loyalty is its commitment to providing relatable information targeted specifically at New Zealand players’ needs instead of attempting to encompass the global casino player base.
“So many websites write content that will be easily understood by anyone who speaks English, but this content isn’t as helpful — it is way too general and lacks proper ways for application. DashTickets won’t be the first or even the hundredth website that can teach you about some poker strategies—but it will be the first to tell you where local players can find the best real money NZ pokies — and that is way more valuable and useful. We narrowed our reach on purpose, and it paid off massively, so we suggest any other similar magazine to follow our lead,” says Mark Dash.
Finally, another reason behind DashTickets’ success lies in the fact that it provides an extremely convenient way to evaluate casino options, with its signature DashScore trivializing the deal. Considering how players usually have to research casinos on their own since they can’t fully trust other media sources, the amount of time spent on it can be unbearable. A quick list of options that a local player can skim through in a few minutes is unparalleled, and that is why readers keep coming back for updates.
With multiple years of experience put into the project, the team behind DashTickets believes that it can still provide an even better service to its readers. One of the team’s current priorities is adding new types of content to the mix and switching from hyperfocusing on reviews to covering the larger picture as well. This way, DashTickets will transform into a comprehensive news outlet that can offer something of value even for non-players, while gamblers will benefit from a wider perspective.
 |
“We want to be more than just a website that reviews offshore online casinos and finds the best pokies — our goal is to become the go-to place for anyone who is interested in the local gambling industry, whether you’re curious about the legal side of things, the psychological aspect of gambling, or anything else. While this requires a lot of work, we are used to challenges, so we are excited to do it,” says Edward Howarth, author at Dashtickets. |
Want to connect with DashTickets?
If you’re interested in contacting DashTickets or collaborating with the team as an affiliate partner, reach out via the Contact Us page.
