If Adina Reay isn’t already on your radar, she deserves to be. Founded by Sharon Lake, the British luxury lingerie label has redefined how women with fuller cups experience sophistication, comfort, and confidence. Each creation blends sensual artistry with technical mastery—lingerie that feels as exquisite as it looks.
A Conversation with Sharon Lake
We asked founder Sharon Lake to share her most valuable advice on curating a lingerie wardrobe that feels as empowering as it is elegant.
Communicate
“Whether shopping online or in-store, communication is key,” Lake explains. “Reach out to the retailer for advice, and don’t hesitate to return anything that doesn’t feel right. In person, find a boutique where you feel comfortable enough to talk openly—what you’re looking for, how you want to feel, even your insecurities. A great fitter will make all the difference. Think of them as your hairdresser: once you find the right one, you’ll never look back.”
Dress the Part
“When trying on lingerie, always bring along a shirt or blouse you’d typically wear,” she advises. “It helps you see the true shape and support under your everyday clothing. We do this with every new style during our fit sessions—it’s a must.”
Prioritize Comfort
“Beauty means nothing if you can’t move comfortably,” says Lake. “If it digs in or chafes, you’ll regret it in half an hour. Sit, stretch, move—lingerie should feel like a second skin.”
Forget the Numbers
“There’s no such thing as a standard size,” Lake insists. “Every brand, every style fits differently. Trust your fitter to guide you. And if you’re buying online, order a few sizes—it’s worth the extra step to find your perfect fit.”
Honor Good Service
“If a boutique gives you that perfect fit, reward their expertise by purchasing there,” she says. “Exceptional service keeps independent retailers thriving—it’s the heart of what we do.”
Buy What You Love
Above all, Lake believes confidence starts with passion. “Never buy lingerie you don’t absolutely love,” she emphasizes. “If it doesn’t make you feel beautiful, it doesn’t belong in your drawer.”
Where Luxury Meets Empowerment
From London ateliers to international boutiques, Adina Reay has built a cult following among women who believe that luxury lingerie isn’t about seduction—it’s about self-assurance. Beautifully engineered, delicately made, and irresistibly wearable, her designs celebrate the woman within the garment.
