Morgan Mackintosh, the founder of LÖF, began her career in music, composing for film, engineering sound sessions, and working in theatre. But even as a schoolgirl, she was fascinated by architectural forms. “I’ve always been drawn to structure,” says Morgan, who was raised in England. “Even back then, I was collecting books on buildings.” That fascination with geometry and shadow would later find expression in gold and gemstones, transformed into jewelry that merges architecture with adornment. She found her calling and started her fine jewelry brand in 2024. The name, LÖF, owes its origin to indigenous languages, wherein lof symbolizes love and community, as well as emotional reason, the designer informs.
Now based in Los Angeles, Morgan is debuting LÖF at COUTURE with two collections in 18k gold; both named after her children — Jaya Rain, a line of all-gold pieces, and The Rocky Valentine, a high-drama collection of gemstone-set jewels. “I released both collections at the same time to celebrate both of my children,” she explains. “It just felt right.”
While the Jaya Rain collection leans minimal and modern, the Rocky Valentine revels in nostalgia and rebellion. Her pieces primarily draw on the Art Deco era and are infused with contemporary boldness. The Valentine Ring, highlighting an 11-carat tourmaline, was inspired by Belgrade-born photographer Nikola Olic’s photograph ‘Dimensionless.’ “There’s something mesmerizing about the way those architectural frames twist. I wanted to capture that movement, that distortion,” adds Morgan.
Another highlight, the André Necklace, came together unexpectedly; born from an image of cracked wall plaster and a video her daughter took of a carpet. “It wasn’t a beautiful carpet, honestly kind of gross,” she laughs. “But the pattern had this angular rhythm. I paired it with the photo of the cracks and realized I could design a link necklace that felt architectural, almost like it had been built from fragments.”
Each LÖF piece begins with such moments: details found in everyday life. The Orbitalis Ring, for instance, is made in white gold and set with a deep grey-blue 7-carat Burmese spinel framed by orbiting bands of tapered sapphire baguettes. “It’s the most complex piece I have made. Every element had to align perfectly,” she explains. Another favorite of hers is the Bling Maze ring, featuring a one-carat marquise framed by a precise labyrinth of custom-cut sapphire baguettes. “I wanted the ring to feel sculptural but clean.”
She often plays with negative space in her jewelry, made in LA in close collaboration with a small team of artisans. Morgan insists on a hands-on approach, rejecting CAD-only production in favor of seeing and shaping each prototype. Sustainability is also central to her ethos. She uses Fairmined gold and recycled materials, and is currently working toward earning the Butterfly Mark for verified environmental and social impact. Ethical sourcing is more than a checkbox for Morgan. It is personal. “My future goal is to build traceability into my own operations,” she says. “I’m working towards the Butterfly Mark. I want to be able to say ‘sustainable’ and mean it.” That ethos extends beyond materials; LÖF donates a portion of profits to causes aligned with its values.
At its core, LÖF is a brand that refuses to settle for anything less than meaningful.
