With the Apple Seed Collection, Bee Goddess steps into spring with quiet force. Founded by Ece Şirin, the Istanbul-based fine jewellery brand is known for weaving esoteric symbolism into everyday pieces. This collection, expanded through the new Allure Capsule, explores transformation through stone, geometry, and myth.
At its center is the apple seed: small, unassuming, yet potent with promise. It’s a metaphor Bee Goddess leans into — not just for rebirth and regeneration, but as a symbol of knowledge. “Just as an apple seed holds the potential to grow into an entire orchard, each jewel in this collection is a talisman of transformation, wisdom, and divine beauty,” says Ece.
The seed’s geometry connects with ancient codes. “The pentagram found within an apple, formed naturally when cut, echoes Venus’s path across the sky.” For Bee Goddess, it becomes a map, linking the celestial with the personal, the mystical with the material.
The Allure Capsule sharpens the focus on color. Here, meaning and mineral align: “emerald for growth and renewal, diamond for clarity and divine wisdom, ruby for passion and vitality.” Citrine, amethyst, peridot — each stone is placed within botanical motifs. “A high jewellery necklace anchors the capsule line, a composition of gemstone ‘seeds’ brought together in a design that feels both ancient and immediate,” says the designer.
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The emphasis on light is deliberate. For Ece, light is both a physical and spiritual medium — a force of illumination and change. Apple Seed jewels aren’t merely adornments; they’re markers of personal evolution, tracing cycles of growth and intention.
Drawing on myth — the golden apples of Aphrodite, the immortal fruit of Idunn — the collection offers more than ornamentation. What Bee Goddess presents is a kind of cartography: each piece, a point on the map; each stone, a quiet signal on the journey — personal, cosmic, and entirely real.
Apple Seed Collection and the Allure Capsule are available at Bee Goddess boutiques and online at www.beegoddess.com
