Debuted earlier in October at W Magazine’s star-studded 50th-anniversary party, Lexus partnered with famed fashion designer Harris Reed for an all-new 2023 Lexus RX. Inspired by Dorothy’s ruby red slippers in The Wizard of Oz, Reed and Lexus presented the dazzling Ruby Red Rims, a modern interpretation of one of the most celebrated ﬁlms of all time.
Complete with gloss-sealed glitter, a polished ruby red Lexus logo, and LED lights, these dazzling Ruby Red Rims encourage others to explore the road less traveled to forge their own path. The concept celebrates Lexus’ most iconic vehicle and presents a daring redesign to inspire drivers to veer off of the beaten path.
“With the bold new design of the Lexus RX and the cinematic Hollywood classic, The Wizard of Oz, I took inspiration from the literal interpretation of choosing your own path and pursuing a new journey down the red brick road, with a nod to the ﬁlm’s iconic ruby slippers and my own designs,” said Harris Reed.
Along with Dorothy’s ruby red slippers, Reed took inspiration from two of the signature hats in his recent Spring 2023 ready-to-wear collection. This is shown in certain design elements including:
- The backs of the rims are made of solid aluminum and feature gloss-sealed glitter.
- Fins reveal the ruby red color from different angles, creating a magical moment that celebrates the iconic power of the shoes and the rims.
- A dramatic color change signiﬁes the transition between worlds, immersing viewers in the journey.
With “The Wizard of Oz” as a foundation for our all-new RX launch spot, we were excited about the possibilities of connecting our wheels to Dorothy’s ruby red slippers. The ﬁnal design and thoughtful interpretation of the “Ruby Red Rims” far exceeded our expectations,” said Vinay Shahani, vice president, of Lexus marketing.
The ”Ruby Red Rims” RX will make additional appearances throughout the country later this year and next. For more information on the 2023 RX, visit www.lexus.com/newRX.