Audi has introduced the Q9, the largest and most luxurious SUV in its history, marking the first time the German marque has used the number nine within its model line-up. Designed as the flagship of the range, the seven-seat SUV places as much emphasis on comfort and craftsmanship as it does on technology, with a cabin created to rival the experience of traveling in business class.
Measuring more than 5.3 metres long, the Audi Q9 immediately establishes itself as Audi’s most imposing production model to date. While its upright stance and broad proportions give it undeniable road presence, the real focus is inside, where premium materials, generous space and thoughtful details define the experience.
The standard configuration seats seven, although buyers can opt for a six-seat layout featuring two individual electrically adjustable captain’s chairs in the second row. Heating is available throughout, while front occupants can specify seats with ventilation and massage functions. Automatic doors, making their debut on an Audi production car, add another layer of convenience, using sensors to detect obstacles before opening or closing.
Natural light plays a major role in the interior thanks to the largest panoramic glass roof Audi has ever fitted to one of its vehicles. Covering more than 1.5 square metres, the roof can slide or tilt open, while an optional electrochromic glass system allows occupants to switch between transparent and opaque settings at the touch of a button. Higher specifications also introduce integrated lighting within the roof itself, with colours matching the cabin’s ambient lighting.
Audi has also focused on creating a quieter, more refined environment. A 22-speaker Bang & Olufsen sound system incorporates speakers within the front headrests, allowing navigation instructions or phone calls to be heard without disturbing other passengers. Seat-mounted actuators add subtle vibrations that work with the audio system to create a more immersive listening experience.
The Q9 also debuts several lighting technologies. At the rear, curved digital OLED lights make their production debut, improving visibility while giving the SUV a distinctive appearance after dark. Advanced indicators project directional arrows onto the road surface when turning, while communication lighting can warn approaching traffic if passengers are opening a door into the path of cyclists or other vehicles.
Technology extends well beyond lighting. Audi has equipped the Q9 with an extensive suite of driver assistance systems, including hands-free motorway driving on approved roads in selected markets, adaptive air suspension, four-wheel steering and a range of parking and manoeuvring aids. Inside, the latest infotainment system combines a curved OLED display with natural voice controls and integrated ChatGPT functionality for information requests while driving.
Power comes from a 3.0-litre V6 diesel engine paired with mild-hybrid technology, producing 299PS in its most powerful form. An eight-speed automatic gearbox and quattro all-wheel drive are fitted as standard, while adaptive air suspension is designed to balance long-distance comfort with confident handling.
