Because of its growing reputation, wine tourism is becoming increasingly popular over the last couple of years. It is one of the most intriguing and rewarding ways to explore a new country and its specialties from a different perspective. Besides, it is a much more beneficial approach to promoting wine regions than simply selling wine online (you can read about how to sell wine online here).

And one of the most exciting things about it is that more and more wineries all over the world open up their doors for curious wine lovers – from wine regions in South America to Europe to Australia, and many more!

Below, you will find a list of the six hottest destinations to go on a wine tour this year, including Campania in Italy, Cape Winelands in South Africa, Uco Valley in Argentina, Paso Robles in California, Marlborough in New Zealand, and more. Read on and pick a destination for your next wine-infused adventure!

Amalfi Coast, Campania, Italy a wine tourist destination

Campania, Italy

It is probably one of the most famous wine regions in the world, and for a good reason. Once a sleepy Neapolitan wine region, Campania has evolved into one of the most exciting wine destinations around the globe. Its diversity and quality of wines are at an all-time high, and the region is ready to welcome curious wine lovers.

Campania consists of three distinct areas – Cilento, Nocera, and Benevento. It is located on the western coast of southern Italy and is surrounded by mountains, which helps preserve its climate. Since it is a coastal region, it’s known for its white wines – both dry and sweet. 

Campania is definitely one of the most interesting wine regions in the world and one of the best places to visit for anyone who loves wine tourism. The region is jam-packed with breathtaking landscapes and historical sights that you might otherwise never get to see in your lifetime. Don’t miss out!

Uco Valley Argentina, a wine tourist destination

Uco Valley, Argentina

Argentina might not be a traditional wine region, but it has nevertheless become increasingly popular over the last couple of years. The country has been producing wine for centuries but only recently started gaining international recognition for its exceptional wines. 

One of Argentina’s most impressive wine regions is Uco Valley – located about two hours away from Mendoza. Unlike Mendoza, famous for its red wines, Uco Valley produces mostly whites – crisp and fresh with great acidity. Uco Valley is known chiefly for its Sémillon and Malbec grapes, and we highly recommend visiting this particular region if you want to explore Argentina’s Ruta del Vino (wine route).

Cape Winelands South Africa, a wine tourist destination

Cape Winelands, South Africa

South Africa might not be on everyone’s list of favorite wine countries, but it has a lot to offer. In fact, Cape Winelands – located in the Western Cape Province – has been increasingly gaining popularity over the last few years thanks to its high-quality wines. The region is home to some of the oldest indigenous grape varieties in South Africa – namely Chenin Blanc, Cinsaut, and Pinotage

And while these grape varieties are definitely worth exploring in Cape Winelands, this region may gain even more popularity in the future because of its recently cultivated grape varieties, such as Sauvignon Blanc and Chardonnay, which are becoming increasingly loved by wine enthusiasts around the world.

Paso Robles California, a wine tourist destination

Paso Robles, California

Paso Robles is a growing wine region located just a few hours away from Los Angeles. Today, Paso Robles is known for producing different styles of wine – from dry reds to lush whites – but what makes this region so unique is Zinfandel, Cabernet Sauvignon, and Rhône-style wines. Each style has its own distinct flavor profile due to Paso Robles’ unique terroir and climate conditions. 

Paso Robles is also known for producing some of the most exciting wines in California today, thanks to its exceptional red soils. If you’re looking for a great alternative to Napa Valley or Sonoma County, you should definitely give Paso Robles a try.

Marlborough New Zealand, a wine tourist destination

Marlborough, New Zealand

New Zealand might be best known for its Sauvignon Blancs thanks to brands like Cloudy Bay or Kim Crawford, but it has much more to offer than simply crisp white wines. Marlborough, located on the South Island of New Zealand, is known for producing some of the most intriguing white wines in the country – full of depth and intensity. 

In fact, this region is becoming increasingly popular among wine enthusiasts thanks to its new generation of winemakers crafting some pretty unique wines – both red and white – appealing to the taste of wine geeks worldwide.

Wachau Austria, a wine tourist destination

Wachau, Austria

Wachau is one of the most beautiful wine regions globally, located on the Danube River, west of Vienna. Wachau has been producing wine for centuries, but it has only recently started gaining popularity due to its truly exceptional Riesling wines. 

Wachau is known for producing unique wines – elegant and crisp whites with great acidity and minerality. The region is also home to some of the best dessert wines in the world – delicious, sweet, and full of aromas. If you’re looking for a fantastic alternative to Germany’s Mosel or Alsace in Eastern France, Wachau is definitely worth exploring.


Wine tourism has become increasingly popular over the last few years, and we expect it to gain even more momentum in the future. It is a unique way to explore a new country from a different perspective and better understand its rich culture. 

If you are a passionate wine enthusiast, do not waste an opportunity to explore some of these regions – almost all of them are affordable and fairly easy to get to. If you’re looking for a great alternative to France’s Loire Valley or California’s Napa Valley, we encourage you to try any of the regions on this list – you won’t regret it!