The excitement of race day, the speed, and the energy of motorsports can be felt everywhere, especially by dedicated fans. That enthusiasm goes far beyond the track and shows up in what fans choose to wear and carry every day.
In 2025, racing merchandise became more than just logos on shirts. It turned into a way for people to express their personality, connect with fashion, and share their love of racing. Fans wanted more than just simple souvenirs — they look for style, comfort, and products that match who they are.
Whether it is the glitz of Formula 1, the ruggedness of rally racing, or the style of the Kentucky Derby, fans want merchandise that stands out.
Whether you’re a lifetime attendee or just discovering racing, checking out the latest racing merchandise is a great way to show your support and connect with the sport. Here’s a look at what’s most popular in stores and online in 2025.
What Makes Racing Merchandise Popular in 2025?
Popular racing merchandise isn’t only about what’s selling fast; it’s about what fans feel drawn to. In 2025, racing merchandise changed to fit new trends, interests, and the changing look of the sport itself. Several main influences helped shape these top picks and made racing gear more exciting than ever.
Main Reasons Fans Choose Certain Items in 2025
First, motorsport — especially Formula 1 — became a global fashion symbol, not just a sport. Fans aren’t just looking for clothes to wear at races but wanted items that felt stylish everywhere. Social media and well-known drivers like Lewis Hamilton showing off creative looks make motorsport fashion even more popular.
Fans are also more varied than before. With more women and younger people watching, brands make more collections for women and unisex designs. People care more about where their clothes come from and how they are made, leading to more interest in eco-friendly options and better materials for comfort and long-lasting use.
How Different Racing Series and Events Inspire Merchandise
Formula 1 is a huge driver of fashion and luxury collaborations, but other events shape trends too. NASCAR fans keep classic team gear strong while also bringing back bold, vintage-inspired styles. The Kentucky Derby stays special for its fancy hats and race-day outfits, mixing horse racing with high fashion.
Big races often come with limited-edition merchandise, causing excitement and quick sales. As F1 travels to different countries, designs reflect local styles or pay tribute to famous tracks.
Which types of items sold well often depends on what is trendy across the bigger fashion world, not just among racing fans.
Racing Clothing: Top Styles and Fan Favorites
Apparel is usually the first thing that comes to mind when people think of racing merchandise. T-shirts, hoodies, and jackets work as everyday signs of which team someone supports in 2025, with both classic and new styles available for fans of all types.
Fresh Looks in T-Shirts, Hoodies, and Jackets
Simple logo shirts are replaced by creative prints and unique designs. In 2025, many shirts have bold colors and images that make them stand out, a bit like NASCAR gear from the 1990s. Hoodies and jackets also feature bigger, brighter designs, using color blocks and panels.
Custom shirts are faster to make — usually in just 2-3 weeks instead of 4-6. It helps teams keep up with changing sponsors.
The Growth of Athleisure and Everyday Racing Looks
More fans want comfortable clothing they can use at home, at the gym, or while out and about. Athleisure continues to gain ground, so many brands make racing clothes that are less flashy but still show off motorsports style.
Racing-inspired bodysuits and jumpsuits are also part of this trend, giving fans stylish, active wear that works anywhere.
Retro and Vintage-Themed Collections
Nostalgia drives a big trend for retro racing gear. Designs take cues from famous drivers and classic racing styles, with vintage colors and old-school team logos.
High-Tech and Comfortable Materials
As car technology improves, so does fan gear. In 2025, people want clothes made of lighter, more breathable, and sweat-wicking fabrics.
Fans care about comfort and making sure their clothes work well, no matter where they wear them.
Accessories That Are Selling Fast
Clothing isn’t the only thing fans buy. Accessories are just as important for showing team pride.
Hats and Headwear
Caps remain popular, with fresh styles and eye-catching team graphics. The Kentucky Derby stands out for its big, fancy hats and fascinators. Some people even built their whole outfit around the hat.
Bags, Backpacks, and Everyday Items
Fans pick up bags and backpacks with racing team colors and logos, perfect for track days or daily use. Smaller items like keychains, phone cases, wallets, or even home goods with racing symbols allow fans to bring their passion into lots of different parts of their lives.
Flags, Scarves, and Other Essentials
Items like flags, banners, and scarves stay popular as simple ways to show support at the track. Waving a team flag or wearing a team scarf helps fans feel connected and creates a sense of unity in the stands.
The Role of Luxury Brands in Racing Merchandise
One of the biggest changes in recent years is big-name fashion brands working with racing teams. These partnerships change expectations about what racing merchandise could be.
Top Designer Collaborations and Limited Releases
Luxury brands like Louis Vuitton and Tommy Hilfiger release high-end collections together with F1 teams, combining racing themes with top fashion. These collections include everything from team jackets with expensive materials to streetwear that fit the motorsport vibe.
These efforts target F1’s younger, broader audience and include more women’s designs. Luxury pieces started at $700, with some custom items costing over $10,000.
Even though these prices are high, the spotlight and fashion buzz bring new attention to F1. The value of F1-related luxury merchandise climbed by 35% in 2023, marking it as the second fastest-growing sport in fashion branding.
What’s Ahead: Racing Merchandise in the Future
Looking forward, 2025’s trends point to even more changes coming soon. Sport, fashion, new tech, and eco-friendly habits are all mixing together to give fans more ways to support racing.
What’s Next: Tech and Virtual Collection
Smart clothing and digital items may play a bigger part soon. Fans might buy clothing with built-in tech or virtual items to show off online. NFTs and the metaverse could let fans buy, trade, and display digital racing gear as part of their support for the sport.
Direct Fan Engagement and Shopping
Fans want to connect directly to the sport and their favorite teams. More brands will offer direct-to-fan sales with exclusive drops, easier ways to customize, or loyalty programs that reward purchases. The aim is to make wearing and collecting merchandise an experience, not just buying another product.
Overall, racing merchandise in 2025 is lively, creative, and welcoming-with styles and prices for everyone, it matches racing’s growing diversity and worldwide following.
Fans can show their loyalty in more ways than ever before, and all signs point to even more options ahead for those proud to wear their racing colors.