A could be for anything. It could be for Anastasia Beverly Hills or April Gargiulo as in Vintner’s Daughter. It could be for Argan as in oil and dull hair rescuing, pore unclogging Lancer Omega, The Ordinary and Body Shop Wild Argan Body Butter. Equally, it could be for Aromatherapy Associates soaks, Art Couture nail lacquer, and the continuously protecting, elastin-defending, inflammation-calming, restoring, and glow activating Aurelia London’s PROTIDA™ technology range.

Aurelia Range Avocado Beauty Product

A, of course, could also be for aloe vera as in Briogeo Be Kind Be Gentle Leave-In Detangler or Christophe Robin Scrub Crème Hydratant or similarly awesome algae as in Mara’s Algae And Zinc Sea Kale Sunscreen Serum or Algenist and its triple algae eye renewal balm with multi-peptide complex.

But A must be for Avocado. An avocado fruit knows more about the physiology of your skin than most fruits do. An avocado is as nourishing to your insides as it is to your pores. Incredibly nutritious, a trusted source of twenty-something minerals and vitamins, the humble Haas is the ultimate low-carb friendly super plant food and cosmetic.

Avo, like everything natural, organic, or plant-based, all-natural has never been out. Low in heart-healthy, monounsaturated fatty acids, loaded with fiber, containing more potassium than bananas, and good at reducing cholesterol and fighting nasty blood triglycerides, avocadoes are also great smeared or stacked on your face. Mashed avocado is excellent as much for your scalp as your complexion. It is a very versatile, hard-working berry. Avocado pears are clinically efficient things. Fruit bowls and fridges have become the new bathroom cabinet.  

Letique Avocado Beauty Product

The mono-unsaturated fats found in avocados keep the top layer of your skin moist while the polyunsaturated ones protect it from sun damage and those pesky free radicals. Avocados are very hair-friendly too, containing between 2 and 6 micrograms of biotin, which-  according to those mixing in hairdressing circles is around 6 – 16 % of your scalp’s recommended optimal daily intake and take-up. Part of the B complex vitamin group, biotin lusters your follicles and prevents hair loss and dry skin, so guacamole could stop thinning and tacos might thwart recession and ebbing male hairlines. There are also avocado shaving foams. Some of the leading avocado cosmetic products include Thea Green’s Nail Inc’s Party Recharge  Under The Eye bag strips, Eve Perez’s Natural Avocado  Waterproof Mascara, Sephora avocado oil lip stain, and BH Cosmetics Avocado Toast Eyeshadow Palette.

Hollybeth Avocado Beauty Product

New Zealand’s Antipodes Avocado Pear Night Cream, Kiehl’s, K (Korean+Beauty Glow Recipe), Michigan’s Heather Rosencrantz’s Dirty Girl Farm, and Russian blogger Lera Chekalina’s Letique also produce premium avocado-based beauty treatments to lift off the impurities and build-up, the UK’s PHB Ethical Beauty offers an avocado and camellia face mask which also stimulates circulation made with the purest hypoallergenic ingredients, it is ideal for sensitive skin and to treat eczema and rosacea.

ALGENIST Avocado beauty Product

Buffalo New York’s OSEA (Ocean, Sea, Earth, Atmosphere) is run by Jennifer and Melissa  Palmer. Their respective grandmother and great-grandmother, Elsa, was one of the first chiropractors in the US. Their Atmosphere Protection Cream is formulated with avocado oil, macadamia seed oil, and shea butter. British mother and daughter, Margaret and Abi Weeds run Odylique whose rejuvenating skin Avocado Replenishing Cream protects from the dreaded free radical generation.

Antipodes Avocado Beauty Product

Seek out small batch artisanal makers like HollyBeth Organics in Georgia. There are shampoos, hand creams like Difeel, body butter (Delon), plenty of hydrating masks and creams (Pai), lip balms (Kora), and moisturizers. Laboratoire du Haut Segala Avocado uses easily-absorbable avocado pear pulp for its positive PP, contouring, and neck hydrating split end solving properties which all go to prove that the best beauty buys and luxury purchases can be found in greengrocers. Get self-caring. It’s A start.