Internationally renowned Swiss watchmaker Baume & Mercier marked a successful presence at the 2017 Doha Jewellery & Watches Exhibition (DJWE) that was held between the 20th and 25th of February at the Doha Exhibition and Convention Center. The renowned watchmaker brand highlighted iconic collections such as Classima, Clifton, and Promesse, along with notable timepieces such as the Clifton Chronograph Complete Calendar, the Capeland Shelby Cobra 1963, and the trendy double strap Petite Promesse.

Baume & Mercier used this special occasion, which served as the ideal platform, to celebrate its partnership with the Ali Bin Ali Group, its new luxury retail partners in Qatar, and existing partners in KSA. The Maison is also planning to open a Flagship Boutique in Doha Festival City with Ali Bin Ali Group to establish the brand in Qatar.

Commenting on the partnership, Baume & Mercier’s Brand Manager for the Middle East, Stanislas Rambaud, said, “We are pleased to reinforce the existing relationship we have with our esteemed partners, Ali Bin Ali Group, with our presence in Qatar. We are very excited to develop the brand in this very significant part of the region with their help.”

The COO of Ali Bin Ali Luxury, Awn Zureikat, further added, “We are extremely pleased to strengthen our relationship with such a renowned brand. This new collaboration also involves the first Baume & Mercier flagship boutique in Doha that will enhance the customer’s shopping experience and our association with the brand in Qatar.”

Established in 1945, Ali bin Ali today is one of the largest retail and distribution companies in Qatar. The Group boast of a long-standing reputation for building successful partnerships with the world’s leading brands across a diverse range of business activities.