The Big Boom in Korean Beauty

The rising popularity of Korean beauty products – commonly called K-Beauty – is exploding all over the USA, and all over the world. And it’s easy to see why.  The South Koreans have a different perspective on how to care for their skin, and we found out all about it from Dr. Craig Kraffert, a board-certified dermatologist and president of Amarte – and also the founder of DermStore!

What makes K-beauty so different? According to Dr. Kraffert,  all Koreans – men too but especially women – “view the care of skin as something to savor and enjoy….When it comes to daily skincare regimens, the ‘sense of urgency’ and compulsion to hurry and finish are typically absent.”  In other words, the Koreans love to s-t-r-e-t-c-h out the skincare process, and they view it as a privileged activity of indulgence, enjoyment and respect. Quite a difference from we rushed Americans, who typically eat breakfast-on-the-go and apply lipstick in the passenger seat in the car.

Amarte Korean beauty product

Amarte is a leader in Korean skincare, and is famous for a few of its cult products. The first is the Amarte Natural Finish BB Cream, which moisturizes with argan oil, brightens with elemental sulfur, protects with broad spectrum SPF 36, and tints with fine mineral pigments.  The Koreans love to layer! Another trending Amarte beauty product is Overnight Express Therapy, which uses a silk fibroin that is a sponge-like nanomatrix, to deliver retinol and peptides to your skin while you sleep.  Sweet dreams!  The Amarte Ultra Veil is another showstopper – probably the most elegant sunscreen you will ever wear.Laneige Lip Sleeping Mask

Another Korean line with fantastic skincare is Laneige.  Says Chinae Kim, LANEIGE Senior Marketing Manager, “Without a doubt, K-Beauty products are in high demand now and we don’t expect this trend to slow down any time soon. In addition to potent ingredients and effective products that provide multiple skincare benefits, K-Beauty products appeal to US consumers with their innovative delivery forms, creative packaging and engaging marketing campaigns.”

Laneige Water Bank Moisture Cream

Furthermore, the ombre/gradient makeup category is growing fast in Korea. Laneige has brought this innovation to the US with the recent launch of Two Tone lipstick products that will be available on in June. The lipstick’s fashionable high gloss and semi-matte formula combines two curated shades in one sleek tube.

One of my favorites from Laneige is its Water Bank Moisture Cream, which is enriched with mineral water, Biogen technology and minerals to impart nutrients to your skin.  This remarkable product has won more than seven Global Beauty Awards.  I’m also in love with the Laneige Water Sleeping Mask that delivers intense doses of moisture to your dermis while you cozy up under your comforter and snooze. It’s also infused with apricot and evening primrose. (One is sold every 12 seconds worldwide.)  Last but not least, Laneige has a complementary Lip Sleeping Mask that is like putting fresh strawberries on your smackers – but also contains hyaluronic acid and minerals. You’ll wake up to wonderful, kiss-worthy lips – and who doesn’t love that?tatcha korean beauty

For baby-soft skin, consider Tatcha’s Balancing Ritual for normal to oily skin.  There are four steps: Purifying with camellia oil; Polishing with rice enzyme power; Softening with anti-aging superfoods (I’m all in for that!); and Moisturizing with the water cream.  Dermatologist tested and formulated without mineral oil, synthetic fragrances, sulfate detergents, urea – and the other so called “dirty 30” you don’t want to use on your skin.

Catherine Jinn Pro Bio-Placenta Essence

From Catherine Jinn comes Pro Bio-Placenta Essence, a skin rejuvenating serum with five unique peptides to support thin, fragile skin. Paraben-free, this serum from Korea minimizes the appearance of expression lines and wrinkles, and mimics the benefits offered from human placenta. Try it to pamper your way to porcelain, perfect skin.

Vitabrid C12

And just when you thought you could only turbocharge your car, now comes Vitabrid C12, from Hyundai IBT Company in Seoul.  This is a transdermal Vitamin C that you mix with water or your favorite skin cream, to revitalize, brighten, and rev up your facial skin cells.  It’s also a COSMOPROF “Trendsetting Award Winner” whose Vitamin C is bound to stimulate collagen production.  This summer, the time is ripe to try it.

Now go out there and show off your peaches-and-cream complexion!





Previous articleArmando Cassano Hair Studio is Boston’s Best-Kept Secret
Next articleLondon Calling: 6 Places in Mayfair To Shop For Luxury Jewels
Debbi K. Kickham is former Editor and On-Air Media Spokesperson of Robb Report Magazine. She writes about luxury, travel, beauty, spas, cruises, shopping and more, and her articles have been published in a wealth of national and international media over the past 30 years. A long-standing member of the Society of American Travel Writers, Debbi is also a member of the International Travel Writers Alliance. Debbi is also author of The Globetrotter’s Get-Gorgeous Guide: Diet and Beauty Secrets of Travel and Beauty Pros, Traveling Executives, and Celebrity Travelers. Debbi’s book hit Number One on in the “Honeymoon Travel Guide” category and is a gold mine of get-gorgeous information from around the world. Debbi also publishes a travel and beauty blog on her website at She can also be reached at, as she owns a boutique marketing/communications firm in the Boston area. Her other bestseller is Off The Wall Marketing Ideas. Debbi's favorite travel accessory is her handsome husband, William D. Kickham, and they co-write travel features together. When not globetrotting with Debbi, Bill is a personal injury attorney and criminal defense lawyer, and can be reached at httpss:// and at httpss:// To contact Debbi directly, email her at