Louis Vuitton is a timeless heritage brand that is world-renowned for the quality and craftsmanship of their products. But apart from the highly coveted leather accessories and dazzling clothing collections, the French Maison is also becoming a powerhouse in jewelry production. In a short time, the jewelry pieces from the Star Blossom collection became top-selling items for the French house.
The history of the flower motif goes back to 1896 when the four-point star-shaped flower imagined by Georges-Louis Vuitton was incorporated in the brand’s logo, transforming it into an indisputable symbol of the French house. For the Star Blossom collection, Louis Vuitton revised the motif, enhancing its qualities and making it more exciting and powerful. As expected, the new collection responds to the artistic sensibilities of younger luxury consumers, being perfectly in line with the requirements of millennials and Generation Z. Despite their romantic foundation, the jewelry pieces give off a young, sexy, and effortlessly chic aura, being more suited for younger buyers than established luxury consumers.
The pieces showcased in the Star Blossom collection include a pendant necklace, bracelet, earrings and rings, and they are in 18-karat pink gold and have dazzling white diamonds. It is worth mentioning that they fully comply with the subtle and refined aesthetic that has come to define the jewelry lines of the French Maison. The financial investment for the Star Blossom jewelry prices goes from $3,000 to $8,500 and the collection is available for purchase in-store and online.
And if the launch of the collection was a star-studded affair, the ad campaign was even more impressive. By selecting Sophie Turner, Indya Moore, and Chloe Moretz as Brand Ambassadors, Louis Vuitton proved again that the luxury house understands not only modern consumers but also current trends. The three women represent the ideal #GirlBoss being young, independent, highly successful, and outspoken. Basically, the new image of the Louis Vuitton brand.
