Few towns in the world can match the luxury of Montecito. This effortlessly chic Santa Barbara hamlet is home to stunning resorts, destination restaurants, unique boutiques, and celebrities. Many on the Hollywood A list choose Montecito as home, and most go about their business without the need for the requisite sunglasses/hat disguise. Here, celebrity isn’t celebrated as much as it’s merely sensed. Famous residents and regular townsfolk shop, dine, and hobnob together on tony Coast Village Road and within the Upper Village, and visitors are welcome to partake in the posh vibe.

It was in the 1880s that movers and shakers from around the world first discovered the area’s charms. The warm climate and expansive beaches proved irresistible, and Montecito became a hub for the glitterati. Today, the chic little town is simultaneously sophisticated and bohemian, easy-going, and energetic. With its Mediterranean-inspired architecture, expansive beaches, enveloping Santa Ynez mountains, and year-round sunshine, no other United States locale so well mimics the aesthetic of the European Riviera. Hence the regions’ nickname – The American Riviera.

Rosewood Miramar Beach, Montecito
Rosewood Miramar Beach

STAY: Opened just more than a year ago, Rosewood Miramar Beach is, without a doubt, Santa Barbara’s most stunning resort. Owner Rick Caruso, the real estate developer of popular retail sites such as The Grove at Farmers Market in Los Angeles and the Commons at Calabasas, has created a timeless and service-oriented retreat inspired by Montecito’s urbane manors and the classic grand hotels of Europe. Style, grace, and glamour fill the lemon-tree scented air. This homage to the golden age of hospitality features 161 ultra sumptuous and spacious rooms and suites sprinkled throughout manicured gardens lined with white pansies. Those seeking a bit more privacy choose the beachfront bungalows with direct access to the sand and bespoke beach service. Two cabana-lined pools (one for families, one for solitude) flank the great lawn upon which white Adirondack chairs are poised towards the Pacific. Senses, a Rosewood Spa, and a state-of-the-art fitness center provide further relaxation, as does the selection of goop sundries found in the lobby’s goop boutique, the brand’s first hotel shop.

Lunch at Bettina, Montecito
Lunch at Bettina. Photo by Cecilia Rosell

DINE: A Rosewood Miramar stay necessitates dining at one or all of its six distinct culinary venues, each overseen by Executive Chef Massimo Falsini. Among them, Caruso’s, the resort’s signature, oceanfront restaurant, serves Italian with a twist and is designed to resemble the stern of a yacht. Hovering above is Miramar Beach Bar, where classic cocktails are served with an always brilliant setting sun. And Malibu Farms, the resort’s stylish, farm-to-table restaurant features al fresco dining. But dining along Coast Village Road is also a must, and a lunch or dinner reservation provides the perfect opportunity to thumb a ride into town aboard Rosewood Miramar’s house Rolls Royce that drops off and picks up guests anywhere within a three-mile radius. New to the dining scene is Bettina, located in Montecito Country Mart and serving California cuisine with an Italian accent. This cheery bistro features Neapolitan-style pizzas, salads, and naturally leavened bread (try a slice with their house-made salted butter). Nick-named in honor of the patron saint of bakers, Bettina’s interior evokes the conviviality of a mid-century seaside resort. Don’t miss the curated selection of spritzes, Amari, and digestifs.

Rosewood Miramar Beach Bar, Montecito
Rosewood Miramar Beach Bar

Housed in a glowing amber room adjacent to historic Montecito Inn on Coast Village Road is Sushi|Bar, the second location of celebrity chef Phillip Frankland Lee’s critically-acclaimed omakase restaurant. The sultry yet straightforward space is modeled after traditional Japanese sushi bars of the 1930s and features a 17-course menu and a selection of sakes, beers, and Japanese whiskey. And don’t miss Coast Village Road’s ‘in’ spot, The Honor Bar, where you’ll find salads, sandwiches, and burgers, and almost certainly a celeb sighting.

Folded Hills Tasting Room
Folded Hills Tasting Room. photo by Jessy Lynn Perkins

DO: Explore each of Santa Barbara’s 30 tasting rooms along the Urban Wine Trail; most are within blocks of downtown and the beach, and one – Folded Hills – is Montecito’s first and only wine tasting room; flights, wines by the glass, or bottles of its small-production Rhône varietals are served seven days a week. A visit provides a perfect rationale for a Rosewood Rolls Royce lift. A must for horticulture lovers is Lotusland, a whimsical botanic garden created by the renowned opera singer Madame Ganna Walska of Poland who moved to the area in the 1940s. For more than four decades, Walska established 25 different gardens on her Eden-like estate, where rare cycads and 300 species of cacti thrive.

Listed on the National Register of Historic Places and considered one of the country’s finest Spanish Colonial Revival buildings, Casa del Herrero is a throwback and an architectural landmark. Built in 1925, the 11-acre estate with Moorish-style gardens provides a glimpse into Montecito’s life as it was in the 1920s and ’30s.

Butterfly Beach
Butterfly Beach. photo by Cecilia Rosell

Montecito is home to some of the area’s most stunning stretches of coastline, from Fernald’s Point, past the calm waters of Miramar Beach and renowned surf break at Hammonds Point, to sparkling Butterfly Beach where stand-up paddlers and surfers vie for the waves. Hikers will want to explore the more than 15 different hiking and biking trails leading to varied vantage points, some of which provide epic views of the Channel Islands and beyond.

Lotus and Tour Garden to Glass. Courtesy of Santa Barbara Culinary Experience, Montecito
Lotusland. courtesy of Santa Barbara Culinary Experience

Just beyond Montecito is Santa Barbara’s lively waterfront scene. Borrow a Rosewood cruiser bike and pedal through posh neighborhoods and along the Cabrillo Bike Path to arrive at Oaxacan-inspired Flor De Maiz for a tasty lunch or happy hour. For a longer ride, consider an electric bike rental from the Funk Zone-based Wheel Fun Rentals and make your Santa Barbara exploration an exhilarating breeze.

Finally, discover Julia Child’s Santa Barbara via Visit Santa Barbara’s interactive, downloadable map (space.events/Julia-child-map/) that features all of Child’s favorite places to eat, drink, stroll, and shop. Sample her favorite hot dogs, tacos, and martinis. One of Montecito’s most illustrious residents, Child could have lived anywhere in the world, but the magic of Montecito cast its spell, as it does on all who visit.

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Fran Endicott Miller is a luxury-focused freelance feature writer for a variety of lifestyle publications and websites and a California editor for luxury travel concierge service Essentialist. Prior to her journalism career, she held positions in the fields of politics, television, and professional sports, and is proud to have established the Golden State Warriors’ first community relations department and programs. Principled and genuine, she’s known for thoughtful, thorough, and lyrical coverage, and for the quality of her writing. When not traveling she can be found walking her neighborhood with her beloved Golden Retrievers Reggie and Nate.