Celebrity Chef Ajay Chopra is a Mumbai-based chef in India, a TV Host, and a judge for high-profile culinary competitions. His repute is not just confined to India; he has spearheaded many 5-star deluxe hotels all over the world in his capacity as an Executive chef. Spaces like the Marriott, Mint Leaf, Burgundy Box, and more have witnessed his culinary brilliance. Known for his contributions to contemporary or progressive cuisine, Ajay’s role as a mentor and an innovator in the industry has cemented his place as a chef who not only cooks but brings innovation to the very art of cooking.

You’ve been in the industry for quite some time. Would you have done anything differently when first starting out?
Well, I could have definitely done with more chefs lending open knowledge. Anything we wanted to learn new we were forced to go through a very long and tedious process of cajoling and polishing the chef’s egos. Also, I could have done with more exposure in my starting years.

Celebrity Chef Ajay Chopra

You’ve cooked in some really intimidating kitchens. Was there anything you did to build your confidence and ensure you always maintained the drive?
As they say that Rome wasn’t built in a day and so is the life of each successful chef. The kitchens in those times could be very daunting and very demanding. Each day you had to prove yourself and the more you did the expectations grew higher. But small successes made some bigger ones. I started to celebrate my small successes and believed in moving forward no matter what.

What is one food trend you wish would just go away?
Fusion food

Hiring and retaining talent is one of the biggest challenges in any industry, but most especially in hospitality. How do you speak to your staff about career growth and progression?
I believe understanding your people is the most important thing. People are your biggest assets and understanding them goes a long way. Human beings need to be treated as human beings and working with them while utilizing their strengths is the most important thing.

Celebrity Chef Ajay Chopra

What is your favorite dish to cook at home?
I love to cook pot meals at home and a lot of coastal Goan food.

What’s your favorite takeaway or comfort food? Which is your favorite place to dine?
My favorite takeaway is Kolkata rolls, biryani, and my comfort food is rajma chawal.

What exactly is vegan cooking and how do you go about it?
Vegan cooking involves maximum use of plant-based products and avoiding any animal-based food products including honey, personally, I find it interesting we have different varieties of vegetables in different seasons, so my approach is to serve the season’s best vegetables and fruits as vegan options.

Celebrity Chef Ajay Chopra

Vegan cooking/ vegan restaurants; how easy/difficult it is; what are your previous experiences with it. What is the secret of a good vegan kitchen? What about the suppliers, are there enough in India currently and easily accessible? Vegan cooking is exciting, all you have to know is how to use plant-based ingredients to extract maximum flavors. Right knowledge of produce and maximum utilization of ingredients is a secret to a good vegan kitchen. We don’t find any hurdles in getting fresh produce from farmers and everything is easily accessible.

Celebrity Chef Ajay Chopra

Have you ever worked with meat substitutes? If yes, what are the pro and cons? Yes I really enjoy using meat substitutes, soya chaap is widely enjoyed as a meat substitute and it is versatile too.  It is an excellent source of protein with a good shelf life.

Meat-based substitutes can give a meaty texture but for meat, lover substitutes fail to deliver a meaty taste. There are ingredients like nutritional yeast available in the market, but those are very expensive.

Celebrity Chef Ajay Chopra

How can restaurants/ hotels/ chefs communicate the approach of innovative sustainable plant-based food/ food chains to others?
Sustainable food is becoming a necessity nowadays, I am a meat lover but I like to eat and serve vegetables too. Many restaurant chefs across the world are making vegetables the main attraction of a meal. And not shying away from using roots, peels, and trimmings as ingredients.

Celebrity Chef Ajay Chopra

Adding vegetarian or vegan menus to the menu: what is the trend/experience with this?
A responsible, sustainable, eco-friendly way of eating is the way forward.

Celebrity Chef Ajay ChopraWhat are the challenges for chefs/restaurants with an increasing demand for vegetarian or vegan menus?
In fact, it is a good sign.

Celebrity Chef Ajay ChopraTell us about your two most popular preparations in line with this concept (sustainability). How does it help local farmers/suppliers?
We created a dish called poush pate at Vedic Kolkata using jamikand and vegetable trimmings which tasted like haleem, served with crispy chana dal and khakhra. For the winter menu at Paashh we are creating a dish where scooped potato is cooked slowly with butter and aromatics, trimming is transformed into espuma, and peels are crisply fried served with leek ash. Simple ingredients like jamikand and potato can be transformed into a beautiful dish; all we need to use is the right technique.

Celebrity Chef Ajay ChopraPlease tell us more about the concept of zero wastage and how you have contributed to it so far. Does this put pressure on your budgets?
We learn from our homes, my mum never threw any food trimmings into garbage bins. In so many of my restaurants, we make soups, base stocks, dishes, and even condiments using vegetable trimmings. It doesn’t put pressure on budgets in fact it lowers down the purchase cost.

Celebrity Chef Ajay Chopra




Tell us about the concept of ‘farm to fork’ and how it helps to promote the idea of sustainability and good health. How do you think we can create awareness amongst more chefs and restaurants and hotels so that they contribute to this initiative?
Fresh green saag (leaves) during the winters is cooked at home after being plucked from the back yard gardens. This is a farm to fork concept which is commonly found at every home in rural India, we have to go back to basics and explore seasonal produce. Because all these seasonal ingredients are packed with the nutrition required for a particular season, for example, winter greens are rich in iron and vitamins which build our immunity against harsh winters. Awareness can be created by planning seasonal menus, produce-based farmer’s brunch menu, direct association with farmer’s groups to supply in hotels, restaurants, and catering establishments.
Celebrity Chef Ajay Chopra


For a long time India had more vegetarians as compared to those who ate nonvegetarian food, do you think we are going back to the previous times where more people are now advocating vegetarianism? What is the reason for this change and how will it impact the food that we eat?
The Indian subcontinent is gifted with 6 seasons and every season brings with it a huge variety of produce. Many communities in India prefer vegetarian food over meats and seafood. Vegetables are a cheap source of nutrition and available in abundance, can be cooked easily and the slow cooking techniques in Indian kitchens impart a delicious flavor to these vegetables.


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Jyoti Balani is a well established food, wine and travel writer based in India. She started her writing career with the Times of India in 2003. Since then She have contributed to well known publications such as Savvy CookBook, Khaleej Times, Sommelier India, Society world of luxury, Atelier, Go Now, The Collection, Jetwings, Business Traveller Asia Pacific and many more lifestyle magazines. So far her culinary adventures have taken her to France (Bordeaux), Germany, Spain, England, Thailand, Ireland and Australia.