Bowers & Wilkins presents the Pi8 McLaren Edition, elevating its award-winning earbuds to new levels of prestige and exclusivity.
The Pi8 McLaren Edition, a newly unveiled version of Bowers & Wilkins’ award-winning Pi8 wireless earbuds, has been developed in collaboration with McLaren Automotive and the McLaren Formula 1 Team. This edition enhances the acclaimed Pi8 design, incorporating McLaren’s signature Papaya orange and Galvanic Grey for a distinctive aesthetic.
Award-winning sound meets iconic McLaren design
Reflecting the two brands’ shared technical and performance-led aesthetic, the Pi8 McLaren Edition offers the high-performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.
The Pi8 is the Bowers & Wilkins multi-award-winning flagship earbud, combining reference-standard hi-res audio performance, elegant design, premium materials, exceptional comfort and fit, as well as enhanced connectivity and features, including Wireless Audio Retransmission.
F1 is well-known for its globetrotting nature, so Bowers & Wilkins products will play a crucial role in both the team’s extensive travel from race to race, relaxation and recovery, as well as any pre-race preparation needs throughout the season.
On the collaboration, Giles Pocock, Vice President of Brand Marketing, Bowers & Wilkins, said, “We are thrilled to collaborate with the McLaren team once again. This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products to create an attention-grabbing version of our Pi8. We’re excited to see how it’s received by Bowers & Wilkins and McLaren fans alike.”
A long-standing partnership rooted in prestige and performance
Since 2015, Bowers & Wilkins and McLaren have partnered to develop the high-performance audio systems found in McLaren’s supercars. The relationship is built on firm technical foundations and rooted in the brands’ shared values of delivering the highest levels of performance. More recently, the strategic long-term multi-year partnership was extended to see Bowers & Wilkins become McLaren’s Official Audio Partner across McLaren Automotive and the McLaren Formula 1 Team.
Bowers & Wilkins’ pursuit of perfection, inspired by founder John Bowers, mirrors the unyielding precision and performance demanded in Formula 1 racing and the audio brand’s engineering team worked closely with their counterparts at McLaren Automotive to create and optimise the audio system found in the McLaren W1, the company’s new high-performance supercar. The audio system in the W1 features the latest advanced speaker technologies developed at Bowers & Wilkins’ Southwater research and development centre, including the Continuum Cone, as found in the brand’s flagship 800 Series Diamond loudspeakers.
