In Napa Valley, where extraordinary wine is hardly unusual, distinction often comes from the world built around the bottle. For Lawrence Fairchild, proprietor of Fairchild Napa Valley, Stones Wine and Perrarus, that world is one of art, fashion, architecture and highly allocated Cabernet Sauvignon.
The House of Perrarus was created as a private setting where those interests could converge. Rather than functioning as a conventional tasting room, the Napa Valley property feels closer to an intimate contemporary salon: part gallery, part residence and part stage for wines produced in exceptionally limited quantities.
Fairchild’s route into wine was itself unconventional. Raised on a cattle and crop farm in Nebraska, he later studied economics and political science before working on Capitol Hill during the Reagan administration. His interest in Burgundy and Bordeaux eventually drew him west, and by 2005 he had begun producing Cabernet Sauvignon from select Napa Valley vineyard sites.
That background helps explain the House of Perrarus. Fairchild has never treated wine as a product isolated from design. Fashion houses, contemporary artists and luxury objects have long informed the visual language of his brands, and the property reflects that same cross-disciplinary sensibility.
Inside, art takes a central role. Works associated with artists such as Wosene Worke Kosrof, Cédric Bouteiller and Robert Mars sit alongside sculptural objects, fashion references and bold decorative choices. The much-photographed tiger-print walls, modern furnishings and glass works reinforce the idea that the space was designed to provoke conversation as much as to host a tasting.
The result is intentionally personal. This is not a neutral backdrop designed to disappear behind the wine; it is an expression of Fairchild’s own taste. That is precisely what makes it memorable.
The wines themselves remain at the center of the experience. Stones is a limited-production portfolio of Napa Valley Cabernet Sauvignon sourced from distinctive vineyard sites and offered primarily through allocation. The collection currently includes Stones No. 1, No. 2, No. 3, Longitude • Latitude, Chardonnay and other releases, with Philippe Melka continuing to play a central role in the winemaking.
Perrarus pushes the art-and-wine relationship even further. The name derives from the Latin for something exceptionally rare, and each release is presented in hand-blown glass vessels designed as collectible objects in their own right. The series has evolved through multiple editions, including Ancient, Artist, Museum, Animal, Global and Fiori themes.
The current chapter is Perrarus 8: Time, the eighth edition. The release continues the practice of treating the vessel as part of the experience rather than mere packaging, with the brand presenting the bottle as a meditation on memory, time and permanence. A new allocation lottery is scheduled for September 23, 2026.
That sense of rarity extends to access. Fairchild & Stones continues to operate largely through allocation, while selected private experiences pair the wines with highly curated hospitality. The brand has staged dinners and tastings at venues ranging from Michelin-starred restaurants to luxury resorts, reinforcing the idea that the wines belong within a broader world of art, food and experience rather than conventional retail.
Even the Napa tasting itself remains deliberately intimate. A 2026 charity offering describes a private House of Perrarus experience surrounded by mature olive trees, fire features, sculptural furnishings and the kind of setting that makes wine feel inseparable from place.
What makes the House of Perrarus compelling today is not simply its exclusivity. Napa has no shortage of beautiful private tasting rooms or difficult-to-acquire bottles. What distinguishes Fairchild’s approach is the consistency of the vision: the wine, vessel, room, art and service are all treated as parts of the same composition.
For Fairchild, the point has never been to create a conventional winery experience. It is to create a world around the wine—one that feels personal, visual and deliberately scarce.
In a valley built on terroir, the House of Perrarus adds another layer: the idea that luxury can come not only from what is poured into the glass, but from everything designed around the moment it is poured.
| All photos courtesy of The House of Perrarus Entertainment Center/Fairchild Residence
